How To Optimize Google Shopping Ads Using Performance Marketing Software
How To Optimize Google Shopping Ads Using Performance Marketing Software
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to boost their information collection procedures. While it calls for much more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more reputable information
Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and much less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming internet browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
Furthermore, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based tracking. This versatility provides online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring enables services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's cross-sell and upsell automation Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trustworthy for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various browsers and systems progressively change just how they deal with cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.